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Goal:  A Personal Trainer with a twist (pun intended) needed a brand and logo that reflected his philosophy and teachings.

Process:  I’ve learned a lot about strength training and well-being. This personal trainer is more than lifting weights and salads. Hell, he even does yoga, but you wouldn’t think that with his tattoo sleeves. We played with a lot of options and finally found something that has a primal feel. Think ‘beginning’ and ‘simple’ not ‘ferocious’ and ‘raw.’ In the end, we were both very pleased with the outcome. A positive mindset is contagious, in fact, I need to call him!