• work-eddie-deen-crossroads1
  • work-eddie-deen-crossroads2

Goal:  The world famous, Eddie Deen, needed to update his website for his Arlington TX branch, Crossroads. This new site needed to have a clear menu with contact info up front and center since they do so much catering. Being located across the street from the Dallas Cowboys stadium, they partnered with another business and do weekly block parties for the Cowboys games, so getting that info up was paramount.

Process:  I was able to use a lot of their current images. For this project, I really wanted to give the user some insight to the Eddie Deen brand and man. I wrote the copy to give the website some Eddie Deen history and some southern hospitality, which is what the company is known for. The outcome turned out pretty good. I had go to fire up the smoker after this project!