Honestly, I’m surprised too. But not like totally surprised because for real, that makes sense. The short is that earlier this year Google started ranking websites that are mobile-friendly higher on the SERPs (Search Engine Results Page) than those that aren’t when users search while on a mobile device. So the first question is, what qualifies as “mobile-friendly?” A webpage is eligible for the “mobile-friendly” label if it meets the following criteria, as detected in real time by Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

FUN FACT:  Nearly 60% of internet searches are now from mobile devices

Still unsure if your website qualifies? Good news, Google has a mobile website test, click here to test your website. This is just another reason that web designers design websites ‘mobile first.’ FUN FACT: nearly 60% of internet searches are now from mobile devices (source). Yeah, I know!

This is a pretty big deal. This is another step to add to the Search Engine Optimization process. All my websites are responsive (formats to the device you’re on) and mobile-friendly. If you have any questions, leave a comment below or holler at me!

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